Google will restrict tracking in Android apps from next year

Rate this post

Google has announced that it will bring its Privacy Sandbox into beta for Android 13 systems from early 2023, which will include limitations on apps’ ability to track user data (opens in new tab) for advertising purposes.

The sandbox attempts to preserve user data available to advertisers while respecting individual privacy (opens in new tab). Perhaps Google will finally pull a leaf out of Apple’s book and take note of consumer demand for it (opens in new tab).

Leave a Reply

Your email address will not be published. Required fields are marked *