Netflix needs to fix its cheaper ad support layer, and fast

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Netflix has finally launched its new ad-supported subscription, “Basic with Ads,” and initial reports suggest it’s far from ready for public consumption.

Netflix first launched the idea of ​​an ad-supported plan earlier this year, hoping to target lower-income users after an ongoing period of subscriber decline. The step-down plan is considerably cheaper than the already existing basic plan and costs $6.99 / £4.99 / AU$6.99 per month, allowing you to stream in HD resolution (720p only) with a clear focus on smartphone – and tablet use rather than the latter 4K TVs.

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