Most of the Samsung Galaxy S23 rumors we’ve heard so far point to a launch in February 2023, but a new report adds some extra precision: apparently the flagship phone will arrive at the beginning of that month.
According to the South Korean outlet Chosun (opens in new tab) (via SamMobile (opens in new tab)), the launch is scheduled for “the first week” of February 2023 – although the month will start on a Wednesday, it’s not clear whether that means before the first weekend or in the first seven days.
The report goes on to say that Samsung plans to hold a personal media briefing for the Galaxy S23 series in San Francisco, California. If that happens, it would be the first such event since 2020 (for obvious pandemic reasons).
A few days early
Another tidbit in this latest rumor is that the Galaxy S23 phones will actually go on sale and in-hand on February 17. Apparently, “intensifying the competition” is the reason Samsung wants to bring the devices to market as soon as possible.
Those of you with fond memories may remember that the Samsung Galaxy S22 phones were first unveiled on Wednesday, February 9, 2022 – so it looks like next year’s batch will be out a little earlier, albeit just a few days.
The rest of the report doesn’t reveal too much more that hasn’t been rumored before, but the specificity of the launch window here is considerable. If you’ve got your eye on the Samsung Galaxy S23, you might want to start saving.
Analysis: stick to the schedule
There’s a reassuring familiarity with the planning of all the major flagship launches these days, which certainly makes it easier to plan ahead and prepare for a new phone upgrade – especially if you’re considering switching between brands and models.
While the last report we discussed here is about Samsung releasing the Galaxy S23 earlier than usual to boost sales, the launch window is actually very similar to the one for the Galaxy S22. The Galaxy S21 series was actually announced in January 2021, while the Galaxy S20 phones made their debut in February 2020.
Apple can usually also be relied upon when it comes to the timing of phone launches: September is usually the new iPhone month, although the iPhone 12 didn’t appear until October 2020 due to supply chain issues due to the coronavirus pandemic and several on securities.
Of course, if we know when phones will come out, then the manufacturers will know – and that makes it a little harder for these phone makers to beat their rivals. Ultimately, it will be the quality of the Galaxy S23, rather than the launch date, that will determine how much success it will become.