YouTube for TV is getting a new startup sound and may add comments

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If you’ve been using the YouTube app on your big screen TV, you may have noticed a few changes over the past few days: a new sound and animation that appear when the app launches, and the ability to display comments next to what you’re watching .

The sound is official and YouTube has gone into great detail about it in a blog post (opens in new tab). Something “lively, attractive and easily recognizable” was needed, so YouTube enlisted the help of sonic branding studio Antfood to get the audio clip just right.

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